An elevated and artful web experience for the bougiest of buttholes.
Duration: September – October 2021
Tools: Figma
Role: Lead UX/UI Designer
Overview: TUSHY Ace Electric Bidet Seat is TUSHY’s newest product. Launched in October 2021, this product seeks to elevate the pooping experience with its sleek design, heated seat, air dryer, water temperature control, and a state-of-the-art remote control.
To communicate the luxury of Ace, I worked closely with TUSHY Creative, Marketing, Product, Customer Service, and Operations teams, the Website Product Manager, and engineers to make the elevated user experience come to life. What we came up with is a user experience that utilizes open-source paintings from The Met, bright white product imagery, and GIFs to show off and educate potential customers into buying Ace.
01. Wireframe Sketches
I started the design process by sketching out a wireframe of what this product page will look like, based on the copy provided from our copywriting team. In addition to sketching out a rough wireframe, I also added in notes on how certain elements are intended to function so that this page creates the most user-friendly experience.
With the collaboration with the multi-functional team, I added in some additional features to this product page that makes it more explicit to the user (potential customers) what they will be getting when they buy TUSHY Ace.
02. Low-Fidelity Prototype
From the wireframe sketches, I sketched out a lo-fi prototype to further map out the idea of what the page will look like. This lo-fi prototype helped guide my process in laying out how different elements on the page would look like, pending final art direction.
03. High-Fidelity Prototype Iterations
I created different iterations of the hi-fi prototype; making different iterations reactive to the evolution of the art direction for this launch. We wanted an elevated, yet artful experience for this launch to communicate the luxury, premium status of Ace.
04. High-Fidelity Prototype (Final)
To communicate the luxury of Ace, I worked closely with TUSHY Creative, Marketing, Product, Customer Service, and Operations teams, the Product Manager, and engineers to make the elevated user experience come to life. The final user experience we came up with is one that utilizes open-source paintings from The Met, bright white product imagery, and GIFs to educate potential customers into buying Ace.
05. Learnings
POST LAUNCH FINDINGS + USER TESTS: After launch, our Product Manager and I found some interesting insights on this page based on customer feedback (via our customer support Slack channel), and made a number of changes based on them.
Our first notable change was that we took out the top hero image from this PDP. Based on an A/B test comparing a version of the original PDP with the hero on top (A) and a test version the PDP without the hero (B), we found that Version B won by a considerable margin. We found out that with less touchpoints to get to the main product div, it drove a higher revenue/session and conversion rate to our site.
In addition, we added a comparison chart as one of the product images, since most new customers (and some older ones) wanted to know the difference between Ace and our other bidet attachments. Basically, why is Ace worth its more expensive ($599) price tag?
ACE IMPACT: The launch of TUSHY Ace was super successful, and had a big impact both for TUSHY as a business and users (potential customers).
TUSHY Ace is now one of TUSHY’s best selling products, and continues to be one of the products that is directly correlated with an increase of net revenue, average order value, and conversion rate for the business.
In addition, this product has been subject to wide PR coverage (which influences potential customers to purchase Ace) – gaining coverage in publications such as CNN Underscored.
Lastly, our customers love this product! TUSHY Ace has a 4.7/5 star rating based on 41 customer reviews.